MORE THAN A MEAL: TURNING YOUR PASSION FOR F&B INTO A GLOBAL CAREER
- Narek Tovmasyan
- Sep 3
- 1 min read
Updated: Sep 4

Have you ever dined somewhere and remembered more than just the flavors? The perfect service, the ambiance, the way the staff seemed to know what you needed before you asked. That experience wasn’t luck - it was crafted. Welcome to the world of Food & Beverage (F&B): where hospitality meets creativity and leadership.
A Trillion-Dollar Industry That Starts With You
The global foodservice market is worth over $3 trillion. From Tokyo rooftops to Parisian cafés and Caribbean resorts, this industry needs professionals who deliver not just meals - but memories.
And here’s the truth: being an F&B professional today is a blend of psychology, artistry, and business. You're the storyteller behind every dish, the mood-setter for every celebration, and the strategist behind every successful shift.
Swiss Excellence, Armenian Soul
Your global journey can begin right here in Gyumri, Armenia. At the Swiss-Armenian Academy of Hospitality (SAAH), we offer a VET by EHL diploma - a globally recognized program developed by the legendary EHL Group, founded in 1893. Training at SAAH means joining a tradition of excellence. EHL alumni have earned over 150 Michelin stars - but beyond the stars is a mindset: precision, empathy, and global vision. Here, you’ll learn how to elevate service into strategy and guest interaction into impact.
Ready to Transform Passion Into Profession?
Whether you dream of managing a luxury restaurant or opening your own concept, this is your launchpad. With Swiss training, hands-on internships, and access to a global network, the F&B world is yours to shape.
✨ Your future in Food & beverage starts at SAAH. Let the world be your dining room.




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